In the work we do, we are lucky to work with innovative companies. One of our clients is currently exploring new products in the Career Services space for higher education.
While conducting market feasibility studies for this new product line, we encountered an innovative new idea that solves several challenges…
The Challenges:
a) Students want to attend programs that offer promising career outcomes
b) Admissions is very limited on what it can say about career outcomes
Out of these facts, came an exciting idea to combine three powerful tools into one interface…
1) Monster.com which provide job seekers with insight into career markets (salaries, job openings within a geographic region, sample job titles, career paths, etc…)
2) Pearson interest assessment tools, which give prospective students an opportunity to assess their skills and interests and match them to potential college degree programs; and
3) a college database that could then suggest colleges within the prospect’s geographic region and make suggestions for best-fit
The leads that would be generated from this interface would come to the school with career interest data attached, and the prospect would already have career market data, from an independent third party resource.
Such an interesting idea to take the interest inventory a step further… and then to marry all of the above with college suggestions. My client and I are excited to be working on something that could transform the college-to-career lifecycle.
Welcome to the Knowledge Age. If you have ideas about how to improve this concept, or other career services concepts, email me at: martha@sparrowgroup.biz.
