Martha Lanaghen

Innovative Idea — Admissions and Placement

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In the work we do, we are lucky to work with innovative companies.  One of our clients is currently exploring new products in the Career Services space for higher education.

While conducting market feasibility studies for this new product line, we encountered an innovative new idea that solves several challenges…

The Challenges:

a) Students want to attend programs that offer promising career outcomes

b) Admissions is very limited on what it can say about career outcomes

Out of these facts, came an exciting idea to combine three powerful tools into one interface…

1) Monster.com which provide job seekers with insight into career markets (salaries, job openings within a geographic region, sample job titles, career paths, etc…)

2) Pearson interest assessment tools, which give prospective students an opportunity to assess their skills and interests and match them to potential college degree programs; and

3) a college database that could then suggest colleges within the prospect’s geographic region and make suggestions for best-fit

The leads that would be generated from this interface would come to the school with career interest data attached, and the prospect would already have career market data, from an independent third party resource.

Such an interesting idea to take the interest inventory a step further… and then to marry all of the above with college suggestions.  My client and I are excited to be working on something that could transform the college-to-career lifecycle.

Welcome to the Knowledge Age.  If you have ideas about how to improve this concept, or other career services concepts, email me at: [email protected].

Martha Lanaghen

The more things change, the more they stay the same.

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I’ve been invited to speak at the annual California Association of Private Post-secondary School Conference in Pasadena, CA this week and as I meet with new and old friends one recurring theme keeps striking up; “we’ve got to get these students working”.  This reminds me of the old expression that the definition of insanity is repeating the same act over and over expecting a different outcome.

Here’s what I mean; year in and year out we all spend the latter part of our summer and early fall trying to get every last placement for our reporting year.  It literally is an “all hands on deck” attitude and approach at every school, which of course is the right thing to do, but is typcially at the expense of our new year’s cohort.  What feels different of late is that it used to be we were trying to reach institutional goals that were typically much higher than what our accreditors set.  Now, it seems that more and more schools are working into the fall to meet the minimum standards set to remain compliant.

So, that’s a bummer.  Here’s the reason to be optimistic!  This shift in outcomes and the amount of effort and difficulty around that, has also caused a paradigm shift in our thinking!  Gone are the days of waiting until the end of a students tenure to start preparing them for the job search, externship and interview processes.  More of our clients are saying to Martha and I are gaining new clients monthly and all of them have the same need- we must get to our students earlier if we want to get higher employment outcomes.

With that in mind, Martha and I are committed to continue to provide all of you with practical, usable, implementable tools that will help you do just that- get in front of the student early and often to prepare them for a postive end result.  If you haven’t yet looked into our Passport Series, you should.  As we receive more feedback from schools who are implementing them we become more convinced that it should be a part of every career colleges curriculum.

Stay-tuned people!